Visa and ELEMENTS Join Hands to Bring Instant Digital Loyalty Rewards to Capture Retail Growth Opportunities
04/09/2026
• Powered by Visa Loyalty Solutions, the ELEMENTS x Visa - Instant Earn Program enriches the shopping experience for travellers and locals while reinforcing Hong Kong’s appeal as a connected shopping destination.
• From today until 31 May 2026, ELEMENTS CLUB members can link their Visa card, spend HKD100 or more, and instantly earn points plus an HKD10 e Voucher — a small token to experience the ease of seamless rewards.
Visa, a global leader in digital payments, has partnered with ELEMENTS to launch the ELEMENTS x Visa - Instant Earn Program for shoppers, enabling them to earn rewards instantly whenever they pay with a Visa card. This collaboration combines the innovative Visa Loyalty Solutions with ELEMENTS’ prime location to deliver a simple, digital loyalty experience for residents and travellers from Chinese Mainland and around the world.
Under the partnership, shoppers in ELEMENTS no longer need to queue at concierge counters, upload receipts, or scan QR codes on printed receipts to earn their loyalty rewards. Through Visa Loyalty Solutions, points are earned automatically upon spending, creating an effortless and enriched shopping experience that reflects evolving consumer expectations for speed and simplicity.
Convenience-driven rewards for a city on the move
Hong Kong is seeing stronger visitor flows and renewed demand for seamless shopping experiences. The Hong Kong Tourism Board reported 49.9 million visitor arrivals in 2025, a 12% year-on-year increase1. According to Visa’s Consumer Payment Attitudes Study 5.0 (CPAS 5.0) 2, inbound travellers rank convenience and ease of use among the most important factors in a payment method when travelling (27%), while 45% associate credit cards with earning rewards. These insights highlight the growing importance of seamless, digitally enabled loyalty experiences at high-traffic destinations, offering greater ease for people on the move and new opportunities for engagement through app‑based rewards.
ELEMENTS is well positioned to leverage its unparalleled access to affluent customer traffic. Situated atop MTR Kowloon Station where tourists can travel to/from Hong Kong International Airport directly via Airport Express Line, and adjacent to the Hong Kong West Kowloon Station with High-Speed Rail connectivity, ELEMENTS captures both international and Greater Bay Area travellers at key touchpoints. As mobility continues to strengthen between Hong Kong and surrounding regions, the introduction of instant digital loyalty rewards at such a key location helps create a more travel‑friendly, hassle‑free retail experience for consumers. By integrating Visa’s instant digital loyalty solutions, the partnership allows ELEMENTS to drive shopper engagement and stimulate large-ticket retail activity.
Paulina Leong, General Manager of Visa Hong Kong & Macau, said, "Hong Kong has long been a magnet for shoppers, from locals enjoying their everyday shopping destinations to visitors discovering the city's vibrant retail scene. Today, shoppers expect more from their purchases: not just convenience and security, but rewards that feel effortless and relevant. At Visa, we see loyalty as an integral part of the payment experience. Our partnership with ELEMENTS demonstrates how Visa Loyalty Solutions can make shopping more rewarding by enabling consumers to collect points seamlessly and conveniently as they pay with Visa at the places they love. Designed to integrate easily with merchants' existing rewards programs, Visa Loyalty Solutions help malls and retailers enhance engagement while delivering a smoother, more meaningful shopping journey for both locals and visitors — turning every transaction into an opportunity to build lasting connections."
Debbie Chan, General Manager – Investment Property of the MTR Corporation, said, “Building on the enhanced cross‑boundary connectivity and new infrastructure linking West Kowloon, ELEMENTS is well-positioned to capture diversified demand from local communities, visitors and emerging customer segments. As customer expectations continue to evolve, we are advancing a range of initiatives, including enhancements to the ELEMENTS CLUB membership program, to broaden our customer mix and create sustainable growth opportunities for tenants. We are pleased to partner with Visa to launch the ‘Visa Instant Earn’ function, enabling us to tap into a broader market while elevating customer experiences through greater convenience and engagement.”
A simple way to experience seamless rewards
Customers can earn and redeem rewards automatically by linking their Visa card to the ELEMENTS App, eliminating manual steps at the point of purchase (please refer to the appendix for a step-by-step guide).
To celebrate the launch of ELEMENTS x Visa – Instant Earn Program, cardholders can experience seamless loyalty earning first-hand. From today until 31 May 2026, ELEMENTS CLUB members who make their first purchase of HKD100 or more using a linked Visa card, and successfully earning ELEMENTS POINTS automatically will receive an HKD10 ELEMENTS e-Voucher. Quotas apply, and redemption is available on a first-come, first-served basis while stocks last3.
(From left to right) Debbie Chan, General Manager – Investment Property of the MTR Corporation; Paulina Leong, General Manager of Visa Hong Kong & Macau
Visa and ELEMENTS partner to introduce the Visa Instant Earn Program, delivering a seamless digital loyalty experience with enhanced convenience for shoppers.
ELEMENTS, a premium shopping mall located atop MTR Kowloon Station, offering a curated mix of luxury brands, dining and lifestyle experiences.
1 HKTB Announces that 49.9 Million Visitors Received in Hong Kong in 2025
2 Visa's Consumer Payment Attitudes Study 5.0 polled 1,050 consumers travelling to and from Hong Kong, within the Greater Bay Area, and from overseas markets, covering a range of ages, income levels, and districts. The survey was conducted in October–November 2025 through online interviews with respondents aged 18 to 55, with household incomes at or above the middle-income tier.
3 For other terms and conditions apply, please visit:
https://www.elementshk.com/eng/elements/promotions/visainstantearn
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About ELEMENTS
ELEMENTS is a premium shopping mall located atop MTR Kowloon Station, offering a curated mix of luxury brands, dining and lifestyle experiences. Owned and managed by the MTR Corporation, ELEMENTS is connected to Hong Kong West Kowloon Station and multiple railway lines including Airport Express, providing convenient access for both local shoppers and visitors. The mall is designed to deliver a seamless, customer‑centric retail experience through thoughtful layout, attentive services and a refined shopping environment.