Visa partners with Wellcome, Market Place by Jasons, 3hreesixty and Oliver’s the Delicatessen to launch Visa Express Lane


Contactless adoption enables fast, simple and secure way to pay and be paid


Visa, a leading payment technology company, today announced it has partnered with Hong Kong’s vast & trustworthy network of Dairy Farm supermarkets, namely Wellcome, Market Place by Jasons, 3hreesixty and Oliver’s the Delicatessen, to launch Visa Express Lane checkout service at 23 outlets across the territory.

As part of Visa’s commitment to driving contactless adoption in Hong Kong, the Visa Express Lane checkout aisles provide shoppers with enhanced payment speed at supermarket checkout lanes by incorporating the easy-to-use and secure Visa contactless payment solution into the express checkout process for both card and mobile payments.

Visa also announced that Visa account holders with contactless payment capability on their phones can enjoy HK$30 off purchases of HK$300 or more at over 330 supermarkets of Dairy Farm across Hong Kong on Friday, Saturday and Sunday. The mobile contactless payment offer is available at Wellcome, Market Place by Jason’s, Jason’s - Food & Living, 3hreesixty and Oliver’s the Delicatessen through February 28, 20181.

“Contactless payments, where you simply tap to pay with a contactless-enabled card, mobile or wearable device at a contactless-enabled checkout terminal, are gaining strong momentum across the globe. Visa is committed to driving contactless payments in Hong Kong. Through co-operation with our bank and merchant partners, we are enabling new ways for customers to pay in their everyday lives,” said Caroline Ada, General Manager for Visa Hong Kong and Macau.

Visa data shows that as of June this year, over four million Visa contactless cards have been issued, while more than one million Visa digital accounts have been enabled on mobile payments in Hong Kong. In addition, one in three face-to-face Visa transactions are contactless2.

 “Our collaboration with Wellcome and its upscale stores underscores our effort and dedication to driving contactless payments adoption in supermarkets. Our data shows that over 45 percent of Visa’s face-to-face transactions at supermarkets were contactless as of June this year, almost double compared to a year ago3,” said Ada.

Visa’s tie-up with Wellcome and its upscale stores follows the successful contactless payment promotion with Golden Harvest Cinemas and MCL Cinemas at 14 cinemas in Hong Kong. Contactless transactions have grown by 13 times from July 2017 to October 2017, as compared to the same period last year.

“As the leader of contactless payments in Hong Kong, we will continue to seek new partnerships to make the payment experience better for merchants and customers,” added Ada. “Hong Kong is a dynamic market with rapidly evolving payment solutions. Driven by consumer expectations, commerce is moving to fast, secure, frictionless payment experiences at the point of sale. Contactless technology provides a foundation to continue payments innovation in the future.”


1 Terms and conditions apply. Please refer to the Visa website at and in-store posters for details.

2 As of June 30, 2017. VisaNet data.

3 As of June 30, 2017. VisaNet data.


About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit, and @VisaNews.