Visa Survey: Cash rebates most preferred card reward for Hong Kongers
73% of respondents say cash better than other perks
When it comes to credit card reward programs, most Hong Kong residents prefer cash rebates, citing convenience and value as the main reasons, according to the results of a recent survey by Visa.
The survey, which examined consumer preferences for credit card programs and new card promotions, found that 73% of respondents prefer cash rebates as a credit card reward program. Air miles came in a distant second, with 20% citing them as the best option, followed by lower interest rates on outstanding balances at 7%.
The survey also found that 61% of respondents prefer cash rebate programs because of their ease of use, and 54% said that they based their choice of reward on value proposition.
Cash rebates are also preferred by a majority of millennials aged 18 to 24, with 68% citing them as the best option.
In addition, respondents also said that they prefer retail promotions over travel promotions when they decide to apply for a new credit card, with 35% stating they choose retail promotions, followed by discounts for dining at 26%, and travel at 20%.
“Hong Kong consumers have always been attracted to payment products that have a straightforward and clearly understood value proposition, and it’s clear that cash back programs deliver this,” said Caroline Ada, Country Manager for Visa Hong Kong and Macau. “At Visa, our focus will continue to be on building and delivering market-leading payment products with our partners, while also ensuring security, convenience and speed of transactions at the point of purchase.”
About the survey
Commissioned by Visa, the YouGov online survey was conducted from 12 to 15 September 2017 and gathered responses from more than 750 respondents in Hong Kong aged 18 to 65. The questionnaire was designed to measure consumer preferences related to credit card rebate programs and new card promotions.
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit www.visa-asia.com, visaapnews.asia and @VisaNews.