• Visa Analytics Platform

    Insight focused, performance driven.

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Action through analytics

Visa Analytics Platform is a powerful application suite that delivers data-driven insights and industry benchmarks¹—all backed by Visa’s global payment network and state-of-the-art data science.

Key benefits

Easily gain access² to three years of Visa debit, credit and prepaid data across your Visa portfolio that can help you analyze performance at the cardholder, merchant and transaction levels. No technology integration required.

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Powerful benchmarking¹

Visa Analytics Platform’s applications provide market and competitive peer benchmarks to help uncover key opportunities.
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Future-forward

Visa Analytics Platform uses advanced data science and artificial intelligence that can help you expand your portfolio and customer base.
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Global reach

Visa Analytics Platform is reliable and secure, delivering data sourced from one of the world’s largest payment networks.

Real results

Visa Analytics Platform produces real results in the areas of core business and emerging topics by helping you reduce fraud, improve efficiencies and much more.

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Reducing fraud

A regional U.S. credit union used Visa Analytics Platform to reduce international fraud by 60 percent.

View the case study for reducing fraud4

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Improving efficiencies

A large U.S. issuer used Visa Analytics Platform to avoid overstaffing and improve customer experience.

View the case study for improving efficiencies4

Capabilities

Visa Analytics Platform offers an expanding range of applications, dashboards, reports and tools5 that can help issuers, acquirers and co-brand merchants uncover game-changing opportunities.

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Portfolio Diagnostics Application

The Portfolio Diagnostics application enables issuers to quickly view performance data for debit, credit and prepaid across the issuer’s portfolio of consumer and small business cards. It is enhanced with competitive peer set benchmarking across core performance areas for usage, channel, cross-border and merchant segments. 

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Cardholder Analysis Dashboard

Helps issuers better understand trends within their Visa portfolio related to active accounts and cardholder vintage for debit, credit and prepaid. It provides a monthly trend so you can quickly analyze data over the past year6.

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Easily run standard reports to get quick answers to common questions—or run custom reports to take a deep-dive into your data. 

Finance

  • Interchange fee revenue with benchmarking¹
  • Net interchange by product and market segment

Fraud

  • Fraud rates with benchmarking¹
  • Fraud by date, type, channel, merchant, account level
  • Fraud transaction level (TC40)

Marketing

  • Market segments and merchant categories with benchmarking¹
  • International volume
  • E-commerce by merchant

Operations

  • Authorization summary and trends
  • Chargeback rates with benchmarking¹
  • Top merchant chargeback
  • EMV chip authorization and fallback

Product

  • Product summary and growth rates
  • Frequency and spend bands
  • Tokenization volume
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Portfolio Manager Tool

Powerful analysis through creation of custom segmented cardholder behavior.

  • Use filters or upload an external file to generate unique target audience portfolios
  • Track and enhance promotional results during a campaign
  • Build filters after a campaign for future reports 

Getting started and support

It’s easy to get started and obtain support.

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Sign agreement and login

Once a working agreement is reached, we’ll provision access to authorized users.
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Initial training

Visa experts will deliver training catered to your users’ unique roles, expectations and pain points.
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Ongoing support

Follow-up training sessions and curated webinars will be delivered on an ongoing basis. Collaborative 1:1 support is also available.

Ready to get started?

Contact your Visa account executive or click the link below.
Sign up for more info

¹ All benchmarks are benchmarked across a competitive peer set only.

² Visa Analytics Platform is currently only accessible by issuers, acquirers and co-brand merchants.

³ Where three years of data is available. 

4 This case study is provided “AS IS” and for informational purposes only. Visa Inc. makes no warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. Readers should not rely upon such information for operational, marketing, legal or other advice. This case study should be independently evaluated in light of your specific business needs and any applicable laws and regulations. 

5 Portfolio Diagnostic App, Cardholder Analysis Dashboard and Debit Metro Dashboard are only available to issuers.

6 Where one year of data is available.